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Washington State University launched a campaign selling photos of its mascot’s paws to fund student-athlete scholarships.
Washington State University Athletics has launched "My Paws My Cause," the first U.S. collegiate mascot campaign of its kind, selling museum-quality 12x16-inch photos of Butch T. Cougar’s paws and signature.
Partnering with My Hand My Cause, the initiative offers up to 250 prints, with all net proceeds supporting student-athlete scholarships through the Cougar Athletic Fund.
Fans can purchase prints via the WSU Cougars website to support the athletic programs.
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La Universidad Estatal de Washington lanzó una campaña vendiendo fotos de las patas de su mascota para financiar becas estudiantiles para atletas.