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Waitrose relaunched Duchy Organic with 24 new eco-friendly products, supporting King Charles’ charity with £3M annual sales.
Waitrose has relaunched its Duchy Organic range with 24 new products, bringing the total to over 250, featuring updated packaging and a shift to paper-based materials that reduce plastic use by about 20 tonnes annually.
The brand, founded by King Charles in 1992, supports the King Charles III Charitable Fund, which has distributed £50 million in grants since 2009 to support over 400,000 people across 20 countries.
Annual sales contribute an estimated £3 million to the fund.
The Royal Family has praised the initiative, and Waitrose is offering a 20% discount on all Duchy Organic products to mark the relaunch.
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Waitrose relanzó Duchy Organic con 24 nuevos productos ecológicos, apoyando la caridad del Rey Carlos con ventas anuales de 3 millones de libras esterlinas.