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flag Singapore fintech EFGH hires media veteran Woon Tai Ho to boost global trust and financial inclusion efforts in Asia and Africa.

flag Embed Financial Group Holdings (EFGH), a Singapore-based fintech founded in 2024, has appointed veteran media strategist Woon Tai Ho to its Board of Advisors. flag Woon, inducted into the Singapore Media Industry Hall of Fame in 2024 and known for launching Channel NewsAsia, will help EFGH build trust and shape its global narrative. flag The company is developing a digital financial infrastructure across Asia and Africa, integrating protection, credit, payments, and remittances to serve underinsured communities. flag Woon’s expertise in communication and reputation management aims to strengthen EFGH’s mission of financial inclusion and literacy.

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