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flag Nike beat earnings expectations with $11.72B revenue and 49-cent profit, despite China and digital declines.

flag Nike posted a 1% revenue increase to $11.72 billion in its first quarter of fiscal 2026, beating expectations, as strong performance in North America, wholesale, and running footwear drove gains. flag Earnings per share reached 49 cents, well above the 27-cent estimate, fueled by improved inventory management and a 7% rise in wholesale sales. flag Despite progress in its "Win Now" turnaround strategy, challenges persist, including a 9% sales decline in Greater China, a 12% drop in digital sales, and rising tariff costs now projected at $1.5 billion annually. flag Gross margins fell 320 basis points to 42.2%, and analysts caution that recovery remains uneven and fragile.

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