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flag New Jersey launched a campaign showcasing its economic recovery, innovation, and 2026 World Cup hosting, featuring Jon Bon Jovi’s anthem.

flag New Jersey has launched the "New NJ" campaign to promote its post-pandemic economic revival, highlighting 56,000 new small businesses, a 23% job growth surge in the Northeast, and eight credit upgrades. flag The state is investing in innovation through 12 Strategic Innovation Centers and boosting visibility with ads on TV, digital billboards, and streaming platforms like Peacock and YouTubeTV. flag The campaign, featuring Jon Bon Jovi’s “Red, White, and Jersey,” runs through September 30 and underscores New Jersey’s appeal for business, film production, and major events, including eight FIFA World Cup matches in 2026, with the final at MetLife Stadium. flag More details are available at newnj.org.

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