mgk launches a new fragrance inspired by his 2025 album *Lost Americana*, tied to a U.S. tour and anniversary music releases.

Pop artist mgk has launched a fragrance inspired by his album *Lost Americana*, released in August 2025, in collaboration with Dossier Perfumes. The scent, set to debut on Thursday, September 30, draws from the album’s introspective and nostalgic themes, with mgk teasing it on Instagram with the message “find what’s lost.” The fragrance is part of a broader campaign that includes a U.S. tour beginning in November and the upcoming release of unreleased tracks from his 2020 album *Tickets to My Downfall* to mark its fifth anniversary.