KuCoin rebrands with "Trust First. Trade Next," appoints Adam Scott as ambassador, and highlights security and innovation for its 40M+ users.

KuCoin has launched a new brand identity centered on "Trust First. Trade Next," marking its ninth year and naming golf champion Adam Scott as Global Brand Ambassador. The rebrand highlights the exchange’s focus on security, compliance, and innovation, featuring a modernized logo, vibrant green color scheme, and a brand film using a father-son surfing metaphor to symbolize trust and guidance. With over 40 million users across 200+ countries, KuCoin offers access to 1,000+ digital assets and services including spot and futures trading, Web3 wallets, and institutional solutions, backed by SOC 2 Type II and ISO 27001:2022 certifications. Recognized by Forbes and Hurun as a top exchange and global unicorn, the platform emphasizes reliability in the volatile crypto market.