Jimmy Kimmel's return after controversy caused a 73% ratings drop, reflecting shifting media trends.

Jimmy Kimmel’s return to "Jimmy Kimmel Live!" in September 2025 after a suspension following controversial remarks saw a sharp ratings drop, with viewership falling 73% in the key demographic and overall viewership plummeting from 6.5 million to 2.3 million within days. Despite a 21 million-view YouTube debut, sustained interest waned, highlighting a shift toward digital platforms and challenging traditional broadcast models. The controversy, sparked by ABC pulling the show from Sinclair and Nexstar stations, drew criticism over media consolidation and political influence, while broader media changes included MSNBC’s separation from NBC News and Google’s $24.5 million settlement with former President Trump.