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flag The Grateful Dead and Pantone launched limited-edition merchandise featuring two official colors, Grateful Red and Stealie Blue, inspired by the band’s 1973 *Bear’s Choice* album.

flag The Grateful Dead have partnered with Pantone to introduce two official colors, Grateful Red and Stealie Blue, inspired by the band’s 1973 *Bear’s Choice* album, which first featured the Steal Your Face skull and lightning bolt logo. flag The colors, derived from scans of the original album artwork, are now part of a limited merchandise collection including T-shirts, hoodies, mugs, and paint can candles. flag The collaboration, praised by the band’s legacy manager and Pantone’s color institute, aims to preserve the Dead’s visual legacy through standardized, emotionally resonant hues. flag The collection is now available for purchase.

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