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flag Gen X adults show high rates of ultra-processed food addiction, linked to poor health and past marketing, raising public health concerns.

flag A University of Michigan study published September 29, 2025, finds that 21% of Generation X women and 10% of Gen X men, now in their 50s and 60s, meet criteria for addiction to ultra-processed foods like fast food and sugary drinks—significantly higher than rates in older Baby Boomers. flag The research, based on over 2,000 adults, links this dependence to poor mental health, social isolation, and being overweight, with experts suggesting aggressive 1980s marketing of low-fat and low-calorie processed foods to women may have contributed. flag The findings highlight growing public health concerns, especially as younger generations consume even more ultra-processed foods.

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