A Brij survey finds 42% of retail marketers can't link in-store and online experiences, costing brands millions due to poor AI use and disconnected data.

A Brij survey reveals a widening AI fluency gap among retail marketers, with 42% unable to connect in-store experiences to online customer journeys, costing brands millions in lost revenue. Despite high interest in AI, adoption remains shallow, especially for advanced tools. Many retailers struggle to personalize follow-ups or measure ROI, even with loyalty programs and QR codes. Unconnected offline profiles cost $20–$100 each in lost lifetime value, totaling millions for large brands. Case studies show success with integrated strategies, prompting experts to urge unified, AI-driven omnichannel approaches.