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flag Amazon launches $5-and-under grocery brand Amazon Grocery with expanded same-day delivery.

flag Amazon has launched a new private-label grocery brand, Amazon Grocery, offering about 1,000 products priced mostly under $5, as part of its push to expand in the fresh food and grocery delivery market. flag The company is also expanding same-day delivery to 2,300 locations by year-end, following a recent rollout in 1,000 cities. flag The initiative reflects Amazon’s strategy to strengthen its grocery business amid growing competition.

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