Shrinkflation is rising in U.S. stores, with smaller product sizes at unchanged prices, fueling consumer frustration.

In 2025, shrinkflation—reducing product sizes while maintaining prices—has become widespread across U.S. grocery and consumer goods markets, affecting items from snacks and beverages to household cleaners. Consumers report smaller packaging for familiar brands, with no corresponding price reductions, prompting frustration and increased scrutiny from regulators and advocacy groups. The trend reflects ongoing inflationary pressures and rising production costs, though companies cite supply chain and material expenses as justifications.