MINISO Land's Shanghai store wins top design award and exceeds sales targets, boosting global expansion.

MINISO LAND’s Shanghai flagship store has won the top Platinum award at the 2025 MUSE Design Awards for its immersive “super IP + super store” concept, featuring over 150 global brands like Disney and Harry Potter. The 2,000-square-meter, three-level space, located on Nanjing East Road, generated 16 million yuan in its first month and 100 million yuan in nine months, with daily foot traffic exceeding 10,000. The success supports MINISO’s global expansion and shift toward luxury retail, including the June opening of MINISO SPACE in Nanjing.