A Georgia Steak 'n Shake honored late TPUSA founder Charlie Kirk with a billboard, drawing attention and corporate approval.

A Steak 'n Shake franchisee in Rome, Georgia, installed a billboard honoring Charlie Kirk, the late Turning Point USA founder, after his death on September 10, 2025, featuring the message “Stand Up, Speak Out, Stay Bold.” The tribute, paid for by owner Wayne Robinson, drew national attention and a surge of visitors to the restaurant. Though corporate headquarters was not consulted beforehand, they later approved the message and plan similar displays at other locations. The billboard’s duration is unclear, but the campaign continues to gain momentum.