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Facebook launches fan challenges and customizable Top Fan badges for large creators to boost engagement.
Facebook has launched new tools for fan pages, including custom challenges for creators with 100,000+ followers, allowing fans to submit content based on prompts with public rankings.
Creators with over a million followers can now issue customizable Top Fan badges, which fans can accept or decline, with names changeable monthly.
The features, available globally, aim to boost engagement and loyalty, track Top Fan numbers, and support promotions, though risks of misuse remain.
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Facebook lanza desafíos para fans e insignias personalizables de Top Fan para grandes creadores para aumentar la participación.