EPAM rebrands The Reference to Empathy Lab, focusing on human-centered, ethical tech innovation.

EPAM Systems has rebranded its innovation initiative, The Reference, as Empathy Lab, emphasizing a stronger focus on human-centered design, user empathy, and ethical technology development. The change reflects EPAM’s commitment to integrating empathy into its engineering and product processes, with the lab continuing to explore emerging technologies and digital transformation trends through real-world user insights. The rebranding marks a strategic shift toward considering societal impacts in innovation, though specific details on leadership or new strategies were not disclosed.