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flag ABC's LA golden-themed tour for *The Golden Bachelor* drew 2,650 guests in September 2025.

flag In September 2025, ABC launched a golden-themed walking tour in Los Angeles to promote *The Golden Bachelor*, featuring interactive installations, food, and photo ops, drawing over 2,650 guests. flag Across the month, brands like Bumble, Audible, and eBay rolled out immersive events, reflecting a growing trend in experiential marketing that uses storytelling and data-driven strategies to boost engagement. flag Meanwhile, event organizers are using behavioral analytics to predict and prevent exhibitor churn, improving retention through proactive outreach. flag IMEX America 2025, set for October 7–9 in Las Vegas, will host over 29,000 professionals with education sessions, networking, and new attendee support programs.

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