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flag UK cities are redefining success by prioritizing livability, equity, and sustainability over pure economic growth, according to a new PwC report.

flag The latest PwC Good Growth for Cities report redefines UK urban success by prioritizing quality of life over traditional economic metrics, evaluating 50 major cities and regions on factors like housing, transport, work-life balance, skills, safety, and environmental quality. flag Cities excelling in livability and community wellbeing are rising, reflecting a national shift toward inclusive, sustainable growth. flag Strong collaboration among government, business, and education, along with data-driven planning, adaptive infrastructure, and alignment between training and workforce needs, are key to progress. flag While some cities face challenges, strategic investment and long-term vision are seen as critical for improvement, emphasizing that resilient urban futures depend on holistic development, equity, and shared prosperity.

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