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Rural India's festive spending surged, with sales of cars, electronics, and luxury goods more than doubling due to higher incomes and better affordability.
Rural India is experiencing a surge in consumer spending during Navratri, with car, motorcycle, TV, beauty product, and premium watch sales more than doubling in some cases, driven by GST rate rationalization, better crop prices, strong monsoons, and pent-up demand.
Maruti Suzuki, Hyundai, and Tata Motors reported 100%–133% growth in rural car bookings, while tractor sales are projected to rise 30%–40%.
E-commerce sales in rural areas now exceed urban levels for electronics and luxury goods, and consumers are upgrading to vehicles with advanced features.
Industry leaders credit improved rural incomes and affordability for the rebound, with rural markets expected to account for up to 55% of festive season sales.
El gasto festivo de la India rural se disparó, con ventas de automóviles, electrónica y artículos de lujo más que duplicadas debido a mayores ingresos y mejor asequibilidad.