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flag Rural India's festive spending surged, with sales of cars, electronics, and luxury goods more than doubling due to higher incomes and better affordability.

flag Rural India is experiencing a surge in consumer spending during Navratri, with car, motorcycle, TV, beauty product, and premium watch sales more than doubling in some cases, driven by GST rate rationalization, better crop prices, strong monsoons, and pent-up demand. flag Maruti Suzuki, Hyundai, and Tata Motors reported 100%–133% growth in rural car bookings, while tractor sales are projected to rise 30%–40%. flag E-commerce sales in rural areas now exceed urban levels for electronics and luxury goods, and consumers are upgrading to vehicles with advanced features. flag Industry leaders credit improved rural incomes and affordability for the rebound, with rural markets expected to account for up to 55% of festive season sales.

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