Leicester named UK’s moustache capital in survey of 2,000 men.

Leicester has been named the moustache capital of the UK in a survey of 2,000 men, according to research by REMINGTON based on data from OnePoll.com. The study found that while London leads in full beards and the Northwest and Wales favor goatees, stubble is most common in the West Midlands. Three in five men with facial hair groom themselves, with 32% visiting a barber weekly. Micah Richards, a former footballer and brand partner, highlighted the confidence boost from a well-groomed look and the effectiveness of at-home grooming. Top hairstyles include buzz cuts, clean-shaven heads, and crew cuts, with regional preferences noted. Facial hair is considered important by 42% of men, with reasons including appearance, convenience, and confidence. While 78% feel confident grooming themselves, a third have regretted a style choice, and 30% find tools confusing. Common products include aftershave, shaving cream, moisturizer, and beard-specific items. Many men report improved confidence and first impressions from grooming, reflecting a growing trend of self-care in personal presentation.