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Instagram tests Reels-first layout in India and South Korea, prioritizing short video and messaging.
Instagram is testing a Reels-first interface in India, directing users to the Reels feed upon opening the app, with DMs now central in the navigation bar and Reels moved to the second tab.
The update, also available in South Korea, includes a new "Following" tab with options to view content chronologically, by mutual followers, or all recommended posts.
The change reflects Meta’s focus on short-form video and messaging, which sees over 4.5 billion daily reshare attempts across its platforms.
The redesign aims to improve navigation and user engagement, with the update currently limited to select users in India and South Korea, and no global rollout date announced.
Instagram prueba el diseño Reels-first en India y Corea del Sur, priorizando los videos cortos y los mensajes.