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Debenhams Group launches UK fashion brands in U.S. via Macy’s, Bloomingdale’s, and Nordstrom online, amid financial struggles and restructuring.
Debenhams Group, formerly Boohoo, has launched British fashion brands Coast, Warehouse, Oasis, Nasty Gal, and Karen Millen in the U.S. through online platforms at Macy’s, Bloomingdale’s, and Nordstrom, reaching over 350 million monthly shoppers.
The expansion, managed by Refined Networks, follows strong early customer interest, including a successful Macy’s campaign for Nasty Gal, and is part of a broader turnaround strategy amid a £263.3 million pre-tax loss and 17% revenue drop.
The company has cut staff by 30% and saved £50 million annually, while considering the sale of its PrettyLittleThing brand.
Tensions persist with Frasers Group, which holds nearly 29% of shares and opposed several resolutions at the annual meeting.
Debenhams Group lanza marcas de moda del Reino Unido en los EE.UU. a través de Macy's, Bloomingdale's y Nordstrom en línea, en medio de dificultades financieras y reestructuración.