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Canon Singapore launches #iamkyosei campaign for Gen Z, promoting creativity and social responsibility through partnerships and employee stories.
Canon Singapore has launched the "#iamkyosei" campaign to connect with Generation Z, promoting values like self-expression, social responsibility, and creativity through its Kyosei philosophy of collective well-being.
The initiative includes a partnership with the National University of Singapore’s Photographic Society for Montage 2025, offering young photographers mentorship, workshops, and exhibition opportunities.
Canon also shared internal videos showcasing how employees live the Kyosei principles, reinforcing its commitment to inclusivity, authenticity, and purpose-driven innovation.
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Canon Singapur lanza la campaña #iamkyosei para la Generación Z, promoviendo la creatividad y la responsabilidad social a través de alianzas e historias de empleados.