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Alphabet's search dominance faces AI-driven challenges from Microsoft's Bing and its own AI Overviews.
Alphabet's dominance in search faces growing pressure from AI, as tools like Google's AI Overviews and Microsoft's AI-enhanced Bing reshape how users find information.
While Alphabet continues to integrate AI deeply into its search engine to maintain relevance and ad revenue, rising competition from AI-driven alternatives raises questions about long-term market share and user habits.
Despite these challenges, the company remains committed to AI innovation, signaling confidence in sustaining its leadership in the evolving digital search landscape.
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El dominio de búsqueda de Alphabet se enfrenta a desafíos impulsados por la inteligencia artificial de Bing de Microsoft y sus propias vistas generales de inteligencia artificial.