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Zoho launches Arattai, a privacy-focused Indian messaging app with local data storage and low-bandwidth use, gaining popularity as a WhatsApp alternative.
Zoho has launched Arattai, a messaging app positioned as a privacy-focused Indian alternative to WhatsApp, emphasizing data stored in India, end-to-end encryption, and support for low-end devices and weak internet.
Marketed as "Made in India," it offers text, voice, video, file sharing, and group chats across platforms, with a clean interface and low bandwidth use.
Endorsed by Indian ministers and praised for its accessibility, it has gained traction, ranking 18th in India’s app store downloads.
While still in alpha and lacking full encryption, it appeals to users seeking digital sovereignty and reliable communication in underserved areas.
Zoho lanza Arattai, una aplicación de mensajería india enfocada en la privacidad con almacenamiento local de datos y uso de bajo ancho de banda, ganando popularidad como una alternativa a WhatsApp.