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Jammu and Kashmir boosted tourism post-attack with cultural events on World Tourism Day, highlighting recovery and sustainable growth.
On World Tourism Day 2025, Jammu and Kashmir hosted cultural events like a bicycle rally, painting contest, and music festivals in Pahalgam and Gulmarg to boost tourism following a recent terror attack, with officials highlighting growing visitor numbers and efforts to restore confidence.
Similar events, including a heritage walk in Katra, aimed to promote sustainable tourism and cultural awareness.
Nationally, the Ministry of Tourism celebrated under the theme "Tourism and Sustainable Transformation," emphasizing inclusive growth, innovation, and collaboration toward India’s vision for Viksit Bharat 2047.
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Jammu y Cachemira aumentó el turismo después del ataque con eventos culturales en el Día Mundial del Turismo, destacando la recuperación y el crecimiento sostenible.