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71% of UK Gen Z want to start businesses, but face funding and mentorship barriers.
Gen Z in the UK shows strong entrepreneurial ambition, with 71% of 18- to 24-year-olds wanting to start their own businesses, according to research by Small Business Saturday UK and American Express.
Top industries of interest include retail, hospitality, and beauty, such as bookshops, bakeries, and pet care.
Many young people feel confident in teamwork, innovation, and leadership, yet face barriers like limited funding, networks, and role models, especially from underrepresented groups.
The campaign, supported by American Express and public figures, aims to boost small businesses through consumer support and advocacy, with its 2025 event on December 6.
Organizers stress the need for broader societal support to help Gen Z turn their ambitions into reality.
El 71% de la Generación Z del Reino Unido quiere iniciar un negocio, pero enfrenta barreras de financiamiento y mentoría.