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flag Nigerian artisans push "Made in Nigeria" luxury goods to capture value from their leather exports.

flag Nigerian leather, a key part of the nation’s heritage, is largely exported in raw or semi-finished form to Europe and Asia, where it’s transformed into luxury goods labeled “Made in Italy” or “Made in France,” despite originating in Nigeria. flag While the country earns about $600 million annually from leather exports, most value is captured abroad. flag In response, Nigerian designers like Isi Omiyi in Lagos are launching premium brands to promote “Made in Nigeria” craftsmanship, creating high-end bags, wallets, and shoes to showcase local artistry and economic potential. flag Efforts to strengthen the domestic industry include the Lagos Leather Fair, government-backed factories like the one in Mushin aiming for 10,000 jobs, and modern tanneries in Kano, though limited access due to high foreign currency costs remains a barrier. flag The movement seeks not only economic gain but also cultural pride, aiming to ensure Nigeria benefits from its own resources and talent in the global luxury market.

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