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flag India and the EU launch Ideathon to fight marine plastic pollution, inviting innovators to tackle detection, reduction, and behavior change.

flag India and the European Union have launched the India-EU Ideathon on combating marine plastic litter, inviting startups, researchers, and businesses from both regions to develop innovative solutions in detecting marine plastics, reducing pollution, and promoting behavioral change. flag The initiative, supported by the Trade and Technology Council, aligns with India’s single-use plastic ban and Swachh Sagar campaign, emphasizing sustainability and international cooperation. flag Officials highlighted the urgent need for coordinated action to protect marine ecosystems, public health, and coastal economies. flag Applications are open until October 2, 2025.

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