Amazon MGM Studios hires former Netflix exec Peter Friedlander as new head of television to boost its original content.

Amazon MGM Studios has named Peter Friedlander, a former Netflix executive with over a decade of experience overseeing U.S. and Canadian scripted series, as its new head of television. His appointment aims to strengthen Amazon’s original content strategy amid intense competition in the streaming industry. Friedlander will shape global scripted television efforts, manage creator relationships, and guide production across Amazon’s platforms. His hiring reflects a broader trend of talent moving between major streaming services and underscores Amazon’s commitment to elevating its original programming.