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flag YouTube adds a 'Hide' button for end-screen pop-ups to reduce distractions, giving users control without significantly affecting engagement.

flag YouTube has launched a 'Hide' button for end-screen pop-ups, letting users dismiss distracting recommendations at the end of videos with a tap, improving viewing experience. flag The feature, available across devices, allows viewers to hide the overlay for the current video and restore it later. flag It addresses long-standing user complaints about interruptions, especially during emotional or impactful endings. flag The change does not affect the underlying recommendation system or creator promotion tools. flag Testing showed minimal impact on engagement, with less than 1.5% fewer clicks from end screens and under 0.05% of subscriptions tied to the removed hover-to-subscribe button. flag The update reflects YouTube’s effort to balance user control with content visibility.

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