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YouTube adds a 'Hide' button for end-screen pop-ups to reduce distractions, giving users control without significantly affecting engagement.
YouTube has launched a 'Hide' button for end-screen pop-ups, letting users dismiss distracting recommendations at the end of videos with a tap, improving viewing experience.
The feature, available across devices, allows viewers to hide the overlay for the current video and restore it later.
It addresses long-standing user complaints about interruptions, especially during emotional or impactful endings.
The change does not affect the underlying recommendation system or creator promotion tools.
Testing showed minimal impact on engagement, with less than 1.5% fewer clicks from end screens and under 0.05% of subscriptions tied to the removed hover-to-subscribe button.
The update reflects YouTube’s effort to balance user control with content visibility.
YouTube agrega un botón 'Ocultar' para las ventanas emergentes de la pantalla final para reducir las distracciones, dando a los usuarios control sin afectar significativamente la participación.