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flag Spotify introduces AI track labeling to combat spam and deepfakes, backed by 15 labels and DDEX.

flag Spotify has launched new transparency measures to address AI's growing role in music, introducing a voluntary DDEX-backed labeling system that lets artists mark tracks as AI-generated, partially AI-assisted, or human-created. flag The move follows concerns over AI-generated music like The Velvet Sundown and spam tactics, including deepfakes and mass uploads of fake tracks, which led to the removal of 75 million spam tracks in the past year. flag While AI content has little impact on streams or royalties—totaling $10 billion in 2024—Spotify enforces strict rules against unauthorized impersonations and requires consent for AI vocals. flag Over 15 labels support the labeling standard, and the company continues to refine filters to block deceptive uploads, aiming to protect creators and platform integrity without stifling responsible innovation.

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