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flag Smriti Irani's 2025 reboot of "Kyunki Saas Bhi Kabhi Bahu Thi" draws massive viewership by addressing modern issues in a family drama.

flag Union Minister and actress Smriti Irani says the 2025 reboot of "Kyunki Saas Bhi Kabhi Bahu Thi," titled "2.0," connects with today’s youth by tackling modern issues like body shaming and ageing within a traditional family drama. flag The show, marking Irani’s return to television after 15 years, has drawn strong viewership—nearly 5 crore monthly and 1.5 crore daily—with audiences spending an average of 104 minutes weekly on the series, far exceeding typical OTT engagement. flag Irani attributes its success to its blend of real-life challenges and emotional storytelling, helping it resonate across generations despite evolving media trends.

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