Singapore to enforce strict digital finance ad rules by March 2026, requiring clear disclosures and banning unlicensed advice.

The Monetary Authority of Singapore (MAS) is introducing new digital advertising guidelines effective March 25, 2026, requiring financial institutions and their third-party digital marketers, including social media creators, to share accurate, clear, and responsible financial content. The rules aim to combat misleading information, unlicensed advice, and deceptive practices on digital platforms, emphasizing platform suitability, prominent disclosures, marketer vetting, and active monitoring. MAS issued advisory letters to five unnamed content creators suspected of providing unlicensed financial advice, warning that disclaimers alone do not eliminate legal risk. Institutions must ensure compliance, report violations, and maintain board accountability. A joint guide and online checklist help creators follow regulations, while MAS continues to monitor rising complaints, especially around investment promotions and misinformation.