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flag Over 90% of seized counterfeit UK toys in 2025 were fake Labubu dolls, many unsafe and containing cancer-causing chemicals.

flag Over 90% of counterfeit toys seized at UK borders in 2025 were fake Labubu dolls, valued at over £3.5 million, with 75% failing safety tests due to banned cancer-linked chemicals and choking hazards, especially in toys for young children. flag A poll found 70% of buyers prioritize low cost over safety, which only 27% consider. flag The Intellectual Property Office launched the "Fake Toys, Real Harms" campaign with retailers, authorities, and influencers to warn that counterfeit toys bypass all safety checks. flag Consumers are urged to buy only from trusted retailers or official websites, check for UKCA or CE marks, verify contact addresses, and report suspected fakes to Trading Standards. flag The IPO warns against risking children’s safety and advises: “Please don’t let your child be the tester.”

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