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Bots now make up 60% of travel site traffic, causing price hikes, inventory theft, and booking issues.
Automated bots now make up nearly 60% of traffic to travel websites, according to the 2025 Thales Bad Bot Report, making the travel industry the most targeted sector globally.
In 2024, 27% of global bot traffic targeted travel sites, up from 21% the previous year, causing disruptions like inventory hoarding, inflated prices, and loyalty point theft.
Attacks include seat spinning, SMS pumping, data scraping, ticket scalping, and credential stuffing, with simple bots accounting for 52% of incidents and advanced attacks targeting booking and pricing APIs.
Traditional defenses like CAPTCHAs are ineffective and can harm real users.
Experts urge stronger, layered security and proactive monitoring to prevent service failures and protect travelers ahead of peak travel seasons.
Los bots ahora representan el 60% del tráfico de los sitios de viajes, causando aumentos de precios, robo de inventario y problemas de reserva.