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flag Saga turned profitable in 2025's first half, driven by strong cruise demand, despite ongoing financial pressures.

flag Saga reported a return to profitability in the first half of 2025, fueled by strong demand for its cruise holidays, especially among older travelers in the UK and Europe. flag Increased passenger numbers and higher revenue from cruise operations drove the turnaround, reflecting post-pandemic recovery and growing consumer confidence. flag However, rising financing costs due to higher interest rates continue to pressure profits, increasing debt servicing expenses. flag While the company remains optimistic about its core travel business, it faces ongoing challenges from inflation, economic uncertainty, and weak performance in its insurance and financial services segments. flag Saga emphasized careful financial management and strategic investments to ensure long-term stability amid a difficult macroeconomic environment.

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