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Michaels opens combined craft and party stores nationwide, reviving Joann brand with expanded offerings.
Michaels has launched The Knit & Sew Shop and The Party Shop in stores across the U.S. and Canada, reviving the Joann brand with a joint space featuring Joann signage and products like Big Twist yarn.
The Knit & Sew Shop, now in 840 stores and expanding, offers expanded fabric and yarn selections, with over 95,000 fabric options online.
The Party Shop includes themed supplies, DIY balloon kits, and a Balloon Bar with value-priced bundles.
The rollout follows Joann and Party City’s closures, positioning Michaels as a top specialty retailer in crafts and celebrations.
The company emphasizes growing consumer demand for creativity and community, with in-store and online integration, including reserved pick-up options.
Michaels abre tiendas combinadas de artesanía y fiestas en todo el país, reviviendo la marca Joann con ofertas expandidas.