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Jiangsu’s Su Super League round drew 200,000 fans and 56.4 million online views, boosting tourism and economy.
The 12th round of Jiangsu’s Su Super League on September 20, 2025, drew nearly 200,000 fans across six cities, with 56.4 million online views from broadcasts reaching over 50 countries.
The event boosted tourism, attracting 5.15 million out-of-town visitors and generating 4.39 billion yuan in spending, while the league’s first six rounds contributed 380 billion yuan to local economies.
Host cities launched fan shuttles and viewing events, and broadcasts highlighted regional cultural heritage.
Experts see the league as a model for grassroots sports driving urban revitalization, cultural exchange, and economic growth, with plans to expand to eight cities and explore esports partnerships.
La ronda de la Superliga de Jiangsu atrajo a 200.000 fanáticos y 56.4 millones de visitas en línea, impulsando el turismo y la economía.