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JBS is forming partnerships and investing in tech to secure cattle supply in Brazil amid environmental rules and climate challenges.
JBS N.V., a major global meat processor, is seeking strategic partnerships and long-term contracts to counter a projected cattle supply shortage in Brazil, its primary market, driven by environmental rules, land-use limits, and changing farming practices.
To secure stable supply, the company is working with small and medium-sized farmers through forward-buying deals and cooperatives, while investing in technology and data analytics to enhance herd management and forecast supply more accurately.
These steps aim to sustain production and meet demand from key export markets like China and the U.S., as JBS emphasizes collaboration and sustainability amid ongoing challenges from climate change and regulation.
The company’s approach reflects a broader industry shift toward vertical integration and supply chain resilience.
JBS está formando alianzas e invirtiendo en tecnología para asegurar el suministro de ganado en Brasil en medio de las normas ambientales y los desafíos climáticos.