Indian festive shopping surged in 2025, boosted by GST 2.0 cuts, with online sales up 32–35% and GMV projected to exceed ₹1.2 lakh crore.

Indian consumers showed strong festive spending intent in 2025, driven by GST 2.0 reforms that lowered prices on electronics, appliances, and essentials, boosting affordability and confidence. Online retail surged 32–35% in the first two days of the season, led by smartphones, TVs, and home appliances, with e-commerce platforms Amazon India and Flipkart reporting strong growth during early sales events. Tier 2 and 3 cities contributed significantly to digital growth, while brands increased marketing efforts with culturally relevant campaigns. Analysts project festive GMV to exceed ₹1.2 lakh crore, up 25% from 2024, with broader categories like beauty, fashion, and mattresses also seeing notable gains, signaling a robust recovery and dynamic shopping period.