GAS Milano launches men's innerwear line with John Abraham, focusing on comfort, modern style, and premium fabrics.

GAS Milano, the Italian denim brand, has expanded into innerwear with a new collection starring actor John Abraham, emphasizing modern masculinity, comfort, and refined design. Crafted with premium materials like modal-spandex and cotton blends, the briefs and trunks feature breathable, durable fabrics and signature Jacquard waistbands with both solid and printed patterns. Designed for the urban man, the collection blends functional everyday wear with elevated style, marking a strategic move beyond denim. Available through brand outlets, the website, shop-in-shops, and Ajio, the launch aims to elevate innerwear as a key element of everyday confidence and quiet strength.