Fortnum & Mason opens its first non-London store at Bicester Village on October 1, 2025, offering tea, hampers, and British luxury.

Fortnum & Mason, the historic London retailer founded in 1707, is opening its first store outside the capital at Bicester Village on October 1, 2025. The new location, designed as a modern interpretation of its Piccadilly flagship, features the brand’s signature Eau de Nil color, a prominent chandelier, and walnut service desks staffed by red-coated associates offering tastings. It will sell iconic products like Royal Blend Tea, Sparkling Tea, hampers, chocolates, and Scotch eggs. A new hospitality kiosk, Fortnum & Mason On the Go, will serve toasted sourdough crumpets and hot drinks. The expansion, reflecting the brand’s British luxury heritage and royal connections, aims to deliver memorable shopping experiences seven days a week.