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Tui reports strong holiday demand, rising prices, and upgraded earnings forecast despite challenges.
Tui, Europe’s largest tour operator, reports steady holiday demand despite heatwaves, Middle East conflict, and market competition. Total bookings reached 14.1 million, a 2% decline from last year due to late bookings and market pressures, but average selling prices rose 3%. Winter bookings are up 1% year-on-year, with strong interest in destinations like the Canary Islands, Egypt, Spain, Cape Verde, and Thailand, which leads long-haul growth. The company upgraded its full-year earnings forecast to 9%–11% growth, up from 7%–10%, citing resilient consumer demand and strong performance in its hotels, resorts, and cruise divisions.