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flag Oliva Clinics launches GeneIQ, India’s first DNA-based skin and hair care app using saliva tests to personalize treatments.

flag Oliva Clinics has launched GeneIQ, India’s first DNA-based derma clinic application, at its Hyderabad flagship clinic. flag Using a non-invasive saliva test and advanced technology, GeneIQ analyzes over 130 genes and 150 traits related to skin, hair, metabolism, and lifestyle, offering personalized insights into genetic predispositions like pigmentation, acne, and hair thinning. flag Combined with Oliva’s existing consultation process, the data informs tailored treatment plans involving medications, procedures, and lifestyle advice. flag The program supports both corrective and preventive care, aiming to help clients feel and look younger. flag Rolled out across 30+ clinics in nine cities, GeneIQ marks a major step in personalized aesthetic dermatology, building on Oliva’s history of serving over 800,000 clients with a 97% satisfaction rate.

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