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Oliva Clinics launches GeneIQ, India’s first DNA-based skin and hair care app using saliva tests to personalize treatments.
Oliva Clinics has launched GeneIQ, India’s first DNA-based derma clinic application, at its Hyderabad flagship clinic.
Using a non-invasive saliva test and advanced technology, GeneIQ analyzes over 130 genes and 150 traits related to skin, hair, metabolism, and lifestyle, offering personalized insights into genetic predispositions like pigmentation, acne, and hair thinning.
Combined with Oliva’s existing consultation process, the data informs tailored treatment plans involving medications, procedures, and lifestyle advice.
The program supports both corrective and preventive care, aiming to help clients feel and look younger.
Rolled out across 30+ clinics in nine cities, GeneIQ marks a major step in personalized aesthetic dermatology, building on Oliva’s history of serving over 800,000 clients with a 97% satisfaction rate.
Oliva Clinics lanza GeneIQ, la primera aplicación de cuidado de piel y cabello basada en ADN de la India que utiliza pruebas de saliva para personalizar los tratamientos.