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Jamaica aims for 5 million tourists and $5 billion in revenue by 2025, boosting sustainable tourism through expanded links and investments.
Jamaica is targeting five million visitors and $5 billion in tourism revenue by 2025, aiming for long-term growth beyond 2030.
Minister Edmund Bartlett declared 2025 a pivotal year, launching the sector’s broadest consultation to shape sustainable, inclusive development.
Despite a 4.1% drop in U.S. visitors in 2024, arrivals from Latin America surged 77%, driven by expanded air links and marketing shifts.
The Jamaica Tourist Board is boosting regional outreach, improving visitor metrics like stay duration and spending.
Major resort and real estate projects are reshaping the island’s tourism landscape, supported by infrastructure upgrades and foreign investment.
Events like JAPEX 2025 highlight strategic partnerships and global positioning, with Jamaica aiming to lead in sustainable, high-value tourism.
Jamaica apunta a 5 millones de turistas y $ 5 mil millones en ingresos para el año 2025, impulsando el turismo sostenible a través de la ampliación de los vínculos y las inversiones.