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flag Jamaica aims for 5 million tourists and $5 billion in revenue by 2025, boosting sustainable tourism through expanded links and investments.

flag Jamaica is targeting five million visitors and $5 billion in tourism revenue by 2025, aiming for long-term growth beyond 2030. flag Minister Edmund Bartlett declared 2025 a pivotal year, launching the sector’s broadest consultation to shape sustainable, inclusive development. flag Despite a 4.1% drop in U.S. visitors in 2024, arrivals from Latin America surged 77%, driven by expanded air links and marketing shifts. flag The Jamaica Tourist Board is boosting regional outreach, improving visitor metrics like stay duration and spending. flag Major resort and real estate projects are reshaping the island’s tourism landscape, supported by infrastructure upgrades and foreign investment. flag Events like JAPEX 2025 highlight strategic partnerships and global positioning, with Jamaica aiming to lead in sustainable, high-value tourism.

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