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flag India’s national program boosted hypertension control to 70–81% in pilot states by ensuring affordable, quality medicines.

flag The World Health Organization’s 2025 Global Report on Hypertension praised India’s success in improving blood pressure control through its National Free Drugs Service Initiative and the India Hypertension Control Initiative, launched in 2018–2019. flag By ensuring a steady supply of affordable, quality-assured generic medicines via public clinics and Jan-Aushadhi stores, and implementing price ceilings set by the National Pharmaceutical Pricing Authority, India significantly reduced out-of-pocket costs—by up to 80%—and improved access. flag In pilot states like Punjab and Maharashtra, hypertension control rates among treated patients rose to 70–81%, with systolic blood pressure dropping by 15–16 mmHg. flag These efforts enhanced health outcomes, reduced long-term cardiovascular costs, and demonstrated high public health value. flag Globally, 1.4 billion people had hypertension in 2024, yet fewer than one in five had it controlled, with 99 countries reporting control rates below 20% and only 28% of low-income nations having consistent access to essential medicines. flag The WHO recommends similar strategies for other nations.

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