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flag Hyundai plans to phase out light bars, favoring advanced pixel lighting on Ioniq EVs, while maintaining distinct global design identities.

flag Hyundai design executive Simon Loasby has voiced growing fatigue with light bars, suggesting they may be phased out, especially in Europe where they're less necessary. flag He noted the trend has already been dropped on models like the Grandeur, Kona, and Sonata, and said he’s “seen enough.” While light bars remain common in some markets, particularly China, Hyundai is shifting toward advanced pixel-based lighting on its Ioniq electric vehicles, using dynamic, segmented LED displays. flag Despite this evolution, the company maintains distinct design identities across its lineup, aiming for 80% differentiation and only 20% shared visual elements to support its global portfolio and creative vision.

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