Delhi High Court lets Patanjali keep ad slogan after removing false claim about 40 herbs.

The Delhi High Court allowed Patanjali Ayurved to continue using "Why settle for ordinary Chyawanprash?" in ads after removing the reference to "40 herbs," which targeted Dabur India’s product. The court ruled the original claim constituted disparagement under the Drugs and Cosmetics Act, as it implied inferiority in rival products. While permitting some comparative advertising, the court prohibited specific, misleading statements about competitors’ authenticity or ingredients. The decision allows Patanjali to use general puffery, noting informed consumers are unlikely to be misled. The ruling does not address broader claims about herb counts or product safety.